If you have an NFT collection that you want to share with the world, then you need to promote it!
In this blog post, we will give you a 5-step starter guide on how to promote your NFT project. We will cover everything from creating a website and social media pages to advertising and networking.
So, whether you are just starting out or have been promoting your collection for a while, this blog post has something for everyone!
Step #1: Create a Website or Social Media Page
The first step in promoting your NFT project is to create a website or social media page. This will give you a place to showcase your collection and tell people about it.
NFT Collection Website
If you already have a website, then you can just create a page on that. If you don’t have a website, then you can create a free website using WordPress.org or Wix.
However, I’d recommend going for a paid option on WordPress.com to ensure you have a secure and trusted site. Remember, a trusted site is a good indicator of good NFT projects with potential!
If you’re going to implement direct minting on your site, you’ll need to have already set up smart contracts on your website and allow crypto wallet connections.
Social Media Page
A successful marketing strategy in an NFT business almost always requires a social media presence.
If you want to create a social media page, you can do that on Facebook, Twitter, or Instagram. Just make sure to include some information about your collection and how to contact you.
For social media, I’d recommend going to Twitter for your NFT marketing strategy. A large proportion of the NFT community is active on Twitter – NFT creators, NFT artists, and NFT investors showing off their NFT art.
You should post about when your NFT drops and even publish your NFT calendar on your social media pages as well.
Step #2: Create Content About Your NFT Project
Now that you have a place to showcase your collection, it’s time to start creating content about it!
In this next step on how to promote NFT projects, you need to create content that your NFT fans would read and consume. This can be anything from blog posts and videos to social media posts and photos.
Here’s what I observe in many NFT collections these days:
They run NFT promotions using airdrops to investor wallet addresses. This can improve your response rate and build hype before your NFT drop.
So, start creating content today and get people talking about your NFT collection!
The more content you create, the more people will learn about your NFT art collection. And, the more people that know about your collection, the more likely they are to buy from you!
Blog posts are usually a great way to start since it uses SEO, which provides free organic traffic to your NFT collection. If you can get mentions or backlinks from trusted sites from NFT marketplaces or NFT influencers, you can get huge exposure running up to your NFT launch!
Step #3: Advertise Your Collection
Once you have a website or social media page set up, and you have some content created, it’s time to start advertising your NFT project.
There are a few ways you can do this. You can start by creating an advertising campaign on Instagram or Facebook. Or, you can reach out to influencers and ask them to promote your collection.
You can also participate in online forums and social media groups related to NFTs. This is a great way to get exposure to your NFT collection and connect with potential buyers.
However, this advertising strategy may not work in all cases, since most of the traffic you’re going to get will be from bots and not actual NFT investors interested in your NFT collection.
Step #4: Network With Other Collectors and Sellers
Another great way to promote your NFT collection is to network with other collectors and sellers. You can do this by joining online forums and social media groups or attending events and meetups.
Networking is a great way to get exposure to your collection, learn about new trends, and find potential buyers.
Never underestimate the power of a good network, since a mutual collaboration or referral can really build up credibility in a volatile and risky NFT market.
Step #5: Participate in Online Auctions and Sales
Finally, you can participate in online auctions and sales to promote your NFT collection. There are a few different NFT marketplaces you can use for this, such as OpenSea and Rarible.
This is a great way to get exposure to your collection and connect with potential buyers instead of NFT enthusiasts who aren’t ready to make any purchases yet.
Bonus Step: Retain Your Potential Investors with a Discord Server
If you want to go the extra mile, you can create a Discord server for your NFT project. Discord servers are actually commonly used in the NFT industry.
It’s a great way to keep potential investors interested and updated on your project!
You can use this platform for community engagement to:
- answer any questions they have
- give them updates on your progress
- offer exclusive discounts or early access to your NFT collection.
A Discord server is a great way to give out whitelists – to retain an interest in your NFT project all the way till the launch date.
How can I promote my NFT collection for free?
Use Twitter, Instagram, and Discord to promote NFT collections for free. These tools can help gain exposure to potential NFT buyers looking for the next big NFT drop. By using these NFT industry staples, you’ll be able to market your project well at no cost.
How do people market their NFT?
NFTs are typically marketed using a combination of online content, advertising on social media, providing NFT contests, and participating in online auctions.
We hope this blog post has given you some ideas on how to promote your NFT collection. Just remember to take things one step at a time and promote your NFT projects like a pro in no time!
Thanks for reading!