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So you’ve been tracking your keywords manually so far and you’re currently looking for the best keyword-tracking software around.

Not to worry, whether you’re looking for a free or paid solution, I’ve got you covered!

In this blog post, I’ll share some of the best options available. So what are you waiting for? Read on to find out more!

What Are the Best Keyword Tracking Software for 2023?

There are several keyword-tracking software out there but here are 6 of the best:

  1. SE Ranking
  2. SEMrush
  3. SERPWatcher by Mangools
  4. Nightwatch
  5. Serpstat
  6. Google Search Console

Read on to find out my detailed review of them!

1. SE Ranking

Overview:

SE Ranking is a keyword-tracking software that enables users to track their website’s rankings in search engines. It also provides other features such as web traffic analysis and competitor analysis.

Key Features:

  • All-in-one solution for SEO, beyond keyword tracking
  • Tracks website ranking in multiple search engines (Google, Bing Search, Yahoo, etc)
  • Monitors data from Google Maps and Google Ads
  • Provides detailed traffic analysis
  • Has a good backlink analysis tool
  • Offers competitor analysis
  • Has a 14-day free trial

Pricing:

SE Ranking offers three pricing plans: Essential, Pro and Business.

Here are their pricing plans billed monthly:

  • Essential plan starts at $39/month
  • Pro plan at $89/month
  • Business plan at $189/month

However, you can get good discounts up to 20% if you choose to have annual billing or longer ratings check frequency. Also, they also have a 14-day free trial to start out as well!

My Take:

I like SE Ranking because it’s a comprehensive keyword-tracking software that offers features beyond just ranking tracking. The traffic analysis and competitor analysis is also very helpful in understanding how your website is performing and what you can do to improve your rankings.

I’d recommend going for the monthly subscriptions for SE Ranking! They have the best overall value for the amount you pay for!

Try SE Ranking

2. SEMrush

Overview:

SEMrush is a well-known keyword rank tracking software used in the online marketing space! It gives users a data-driven approach to tracking their website’s rankings in search engines. You’ll also get to track your keywords in SEMrush as well!

It also provides other useful features such as SEO analysis, social media marketing, and competitor research.

Key Features:

  • Daily ranking tracking
  • Social media management
  • Keyword Gap – Find out which keywords your competitors are ranking for that you’re not
  • Keyword Magic Tool – Generate new keyword ideas based on seed keywords

Pricing:

SEMrush offers four pricing plans: Pro, Guru, Business, and Enterprise.

Here are their pricing plans billed monthly:

  • Pro plan starts at $119.95/month
  • Guru plan starts at $229.95/month
  • Business plan starts at $449.95/month

My Take:

You can never go wrong with having SEMrush as one of your tools for keyword tracking! Being an industry-leading rank-tracking tool for SEO, you can be sure to have a reliable and accurate keyword-tracking tool.

If you’re intending to only get SEMrush just for tracking keyword rankings, you won’t be needing many of the added extra features. If that’s you, then I’d recommend getting the cheapest Pro plan.

Try SEMrush

3. SERPWatcher by Mangools

Overview:

SERPWatcher by Mangools is one of the simple rank-tracking tools on this list. SERPWatcher allows you to monitor the rankings of your keywords from different major search engines.

Through this information, a Performance Index is created to show your overall ranking score. Also, based on the rankings you have, SERPWatcher provides an estimate of the traffic you’re receiving.

It also offers features such as competitor analysis and SERP analysis.

Key Features:

  • Track your rankings in Google and other global search engines
  • Receive daily, weekly or monthly updates on your keyword rankings
  • Get an estimate of traffic you’re receiving from your keywords
  • SERP analysis to show what the top 100 search results look like for your keyword
  • Has SERPChecker—a competitor analysis tool to identify potential keywords from competitors
  • Has an email notification system when significant changes in rankings occur

Pricing:

SERPWatcher has three pricing plans: Mangools Basic, Mangools Premium, and Mangools Agency.

Here are their pricing plans billed monthly:

  • Mangools Basic starts at $49/month
  • Mangools Premium starts at $69/month
  • Mangools Agency starts at $129/month

However, you can save up to 40%, through annual billing—if you’re looking to use the tool long-term.

My Take:

SERPWatcher by Mangools is a great tool for those who want a simple keyword rank tracker to monitor their rankings. Not many other SEO tools can provide a simple and relatively cheap option to look at your keyword positions.

The traffic estimate is also a great plus for SERPWatcher! This way, you can track which keywords are actually bringing in traffic and conversions.

I would recommend getting the Basic plan from Mangools if you’re looking for reliable and simple keyword rank-tracking software.

Try SERPWatcher by Mangools

4. Nightwatch

Overview:

Nightwatch is a powerful keyword rank tracker that boasts high accuracy in its ranking data. The Nightwatch rank tracker tool allows you to monitor SERPs from many many popular search engines and locations worldwide.

Nightwatch has really customizable reporting for ranking updates so you won’t even have to open up their dashboard to check on your SEO performance. These reports even allow you to get data from Google Search Console and Google Analytics!

Key Features:

  • Supports over 150 search engines and locations worldwide
  • Offers 14-day free trial with no credit card required
  • Has an intuitive and user-friendly dashboard
  • Provide keyword suggestions and website audits
  • Create custom reports to better monitor your SEO performance
  • Integrate with Google Search Console and Google Analytics for more detailed ranking data

Pricing:

Nightwatch has one scalable pricing plan you can choose from.

However, you can choose to either pay monthly or annually:

  • Monthly Plan: From $39/month for 250 keywords
  • Annual Plan: From $32/month for 250 keywords

My Take:

Nightwatch is a great keyword rank tracker for those who are looking for the most accurate ranking data from a wide variety of locations. The custom reports feature is also very useful in monitoring your ranking progress without much effort.

One of the best things about Nightwatch is that it offers a 7-day free trial with no credit card required. So if you want to test out the software first before deciding if it’s for you, Nightwatch is a great option.

Overall, Nightwatch is a great choice for a keyword rank tracker!

Try Nightwatch for Free

5. Serpstat

Overview:

Serpstat is an all-in-one SEO platform that’s also great for keyword rank tracking. With Serpstat, you can track your rankings in over 400 search engines worldwide—which is one of the most impressive aspects of this software.

Serpstat also offers a really neat feature called “Rank Tracking by Keyword Groups.” This allows you to group together similar keywords and track their progress as a whole. So if you have a bunch of similar keywords you’re trying to rank for, Serpstat can be a great option.

Key features:

  • Can track your rankings in over 400 search engines worldwide
  • Offers “Rank Tracking by Keyword Groups” feature
  • Offers reports scheduling for ranking updates
  • Has competitor rank tracking
  • Has a Keyword clustering tool – an automated grouping of common keywords

Pricing:

Serpstat has four different pricing plans you can choose from, depending on your needs. These plans are priced monthly and annually.

Monthly Plans:

Lite Plan: $69/month

Standard Plan: $149/month

Advanced Plan: $299/month

Enterprise Plan: $499/month

Annual Plans:

Lite Plan: $55/month

Standard Plan: $119/month

Advanced Plan: $239/month

Enterprise Plan: $399/month

My Take:

Serpstat is a great all-in-one SEO platform that’s also great for keyword rank tracking. With Serpstat, you can monitor your search engine rankings in groups—something that not many rank-tracking tools offer!

The only downside of Serpstat is that it’s a bit more expensive than some of the other rank-tracking tools on this list. But overall, it’s a great choice if you’re looking for an all-in-one SEO platform with great keyword rank-tracking features.

Try SERPstat

6. Google Search Console

Overview:

Google Search Console is a free tool from Google that allows you to track your website’s performance in search results. While it doesn’t have all the bells and whistles of some of the other tools on this list, it’s still a great choice—especially if you’re on a budget.

One of the best things about Google Search Console is that it’s directly from Google. So you can be sure that the data is accurate and up-to-date.

Key features:

  • A free tool from Google
  • Allows you to track your website’s performance in search results
  • Provides data on your website’s clicks, impressions, and average position in Google search results
  • Offers real keyword ranking data directly from Google

Pricing:

Google Search Console is a free tool from Google.

My Take:

Google Search Console is a great choice if you’re looking for a FREE keyword rank tracker. While it doesn’t have all the features of some of the other tools on this list, it’s still a decent choice, especially if you’re on a budget!

Try Google Search Console

Related Questions

What is a Keyword Tracking Software or Tool?

A keyword tracking software or tool is a program that helps you track your keywords and their positions in search engine results pages (SERPs). They monitor your SEO progress and see how keywords are performing over time.

Why Do You Need Keyword Tracking Software?

Keyword tracking software is a valuable asset for any business that wants to monitor its SEO progress and ensure that its keywords are performing well. It can help you identify which keywords are working and which ones need improvement.

Keyword tracking tools can also help you track your competitor’s keywords and see how they’re performing in comparison to yours. This can give you insights into what keywords they’re targeting and how to improve your own keyword strategy.

In short, keyword tracking software is a valuable tool for any business that wants to monitor its SEO progress and ensure that its keywords are performing well.

What Should You Consider When Choosing a Keyword Tracking Software?

There are a few things to consider when choosing a keyword tracking software:

  • Number of search engines supported: You’ll want to choose a keyword tracking software that supports the major search engines, like Google, Bing, and Yahoo.
  • Number of keywords you can track: If you’re trying to rank for a lot of keywords, you’ll want a keyword tracking software that allows you to track a large number of keywords.
  • Frequency of updates: You’ll want to choose a keyword tracking software that offers frequent updates so you can see how your keywords are performing on a regular basis.
  • Price: Keyword tracking software can range in price from free to several hundred dollars per month. Choose a keyword-tracking software that fits your budget.

Final Thoughts

If you’re looking for a great keyword tracking software, any of the tools on this list make a great choice!

Nightwatch, Rank Tracker, SERPWatcher, Serpstat, and SE Ranking all offer great features at different price points.

I hope this article has been helpful in your decision! Thanks for reading.

I'm a tech nerd, data analyst, and data scientist hungry to learn new skills, tools, and software. I love sharing content with my years of experience in data science, marketing, and tech startups.