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Chances are, you’re here because you’ve heard about the Meta Marketing Analytics Professional Certificate. But one question remains: is the certificate worth it?
I’ve done some research and here’s a short answer:
The Meta Marketing Analytics Professional Certificate is worth it. Designed for marketing analytics beginners, the certificate is worth getting for its highly-relevant content, access to the Meta Career Programs Job Board, and access to the Meta Marketing Science Professional Exam, for a fair cost of only USD$49/month.
Now, there are some details you might want to know before you go ahead with your purchase. I’ve had a deeper look at the certificate and put together 7 reasons why it’s worth it + some FAQs below!
Read on for more information.
7 Reasons Why The Meta Marketing Analytics Professional Certificate is Worth It
- Access to the Meta Certified Marketing Science Professional Exam
- Access to the Meta Programs Career Job Board
- Highly Targeted to Job-ready Skills
- Provides an Optimal Learning Environment
- Flexible Self-paced Exercises
- Good Coverage of Both Marketing and Analytics Topics
- Focus on Project-Based Learning
The certificate is the first of its kind from Meta (formerly Facebook) and there are many reasons to get one for yourself.
Let’s have a closer look at each reason!
1. Access to the Meta Certified Marketing Science Professional Exam
The Meta Marketing Analytics Professional Certificate is designed for beginners, so that means you’ll need all the career credentials and training you can get.
This is where this certificate shines!
Upon completion of all 5 courses on Coursera, you’ll be given a one-time pass to take the 200-101: Meta Certified Marketing Science Professional Exam hosted on Meta, at no cost!
Upon passing this exam you’ll get to earn 2 great credentials:
- Meta Certified Marketing Science Professional Digital Badge (from Meta)
- Meta Marketing Analytics Professional Certificate (from Coursera)
To anyone that’s on the search to find a job as a marketing analyst, I’m sure these additions to the resume can be quite a conversation starter!
2. Access to the Meta Programs Career Job Board
Another great reason to get the Meta Marketing Analytics Professional Certificate is for access to the Meta Programs Career Job Board!
The Meta Programs Career Job Board is an exclusive job portal set up by Meta to connect certificate holders to potential employers!
According to Meta, the Job Board already has a list of over 200+ companies registered, that are interested in hiring Meta Certificate holders.
However, this might have some limitations.
The usefulness of the Meta Programs Career Job Board is highly dependent on your location.
Based on my experience with the Google Data Analytics Professional Certificate Job Portal, most of the employers and positions were based in the US only.
This might change in the future for Meta’s job board but we’ll have to wait and see if the list gets updated!
Nonetheless, if you’re based in the States, then this is perfect for you!
Go ahead and get this certification for yourself and take advantage of this exclusive job board by Meta.
3. Highly Targeted to Job-ready Skills
A certificate that’s made for marketing analytics, The Meta Marketing Analytics Professional Certificate has a huge emphasis on data analytics skills !
And the skills you’ll learn from the certificate are certainly job-ready as well!
Here’s a list of the tools you’ll learn throughout the certificate:
Most, if not all the essential tools you’ll learn from the certificate would be directly applicable to a marketing analyst.
During my work as a data analyst, I’ve had to take on work for marketing, and Python, SQL, and Tableau were essential tools when analyzing marketing trends and research!
Want to know more about Tableau and marketing?
I answer 17 of the most common questions about Tableau and marketing here.
Now, you might be thinking if learning Tableau is for you. This article would convince you to do so!
Also, for the tracking of metrics of readers like yourself for this blog, anyinstructor.com, I’ve had to understand how to navigate Google Analytics.
That’s why I believe that this certificate should prepare you enough as a marketing analyst or marketing researcher!
4. Provides an Optimal Learning Environment
Learning new skills online can be daunting and that’s why many tend to give up their learning halfway through the courses.
That’s where the Meta Marketing Analytics Professional Certificate is different!
The certificate has put in measures to give you an optimal environment for learning.
According to this study, learning with a positive level of stress (Eustress) can help encourage learning and better retention!
The right balance between lack of motivation and distress makes an optimal learning environment!
Here’s a list of how the Meta Marketing Analytics Professional Certificate creates that environment:
- Peer-reviewed capstone project
- Weekly graded quizzes
- One-time access to a final exam
Allow me to explain why this would help you learn better.
A peer-reviewed capstone project helps keep you in check with your learning progress. By working on a project, you’re more likely going to learn by applying knowledge.
Also, being peer-reviewed, these projects can’t be rushed and help ensure your learning is up to speed!
Weekly graded quizzes are a good way to test your book knowledge since this will be basic information or work jargon/lingo when starting a marketing analyst job.
A one-time access to a final exam forces you to prepare adequately before you begin attempting.
Through this forced preparation, you’ll be giving yourself an optimal stress environment to retain necessary information!
If you’re a chronic procrastinator like me, then you’ll benefit greatly from getting this certificate!
5. Flexible Self-paced Exercises
The Meta Marketing Analytics Professional Certificate is hosted on Coursera, a popular online course platform, which I absolutely love!
Having this certificate on Coursera means I’ll be able to learn on the go and work around my schedule!
This is a huge reason for students and mid-career marketers to get the certificate.
Here’s why:
- Students can slot in video lectures in between college classes
- Students can complete courses at a faster rate during summer breaks, saving costs
- Full-time marketers can view the material before and after work on their commutes
All these can be achieved simply because the type of content delivered for the certificate is flexible and self-paced!
Here’s a list of the type of content the certificate offers:
- Video lectures
- Readings
- Practice quizzes
- Graded quizzes
- Peer-graded projects
- Final exam
And here’s a summary table of the number of hours of content you’ll get + the hours of video content!
| Course Number | Course Name | Hours of Content | Hours of Video Content |
|---|---|---|---|
| 1 | Marketing Analytics Foundation | 12 | 3 hours, 26 minutes |
| 2 | Introduction to Data Analytics | 36 | 6 hours, 3 minutes |
| 3 | Statistics for Marketing | 17 | 4 hours, 22 minutes |
| 4 | Data Analytics Methods for Marketing | 12 | 3 hours, 54 minutes |
| 5 | Marketing Analytics with Meta | 13 | 4 hours, 32 minutes |
| 6 | Meta Marketing Science Certification Exam | 5 | 10 minutes |
| Total | 95 hours | 22 hours, 27 minutes |
As you can see, there’s quite a lot of video lecture content going on in the certificate.
This means that learners can speed up any content they’re already familiar with or pause for heavier new topics!
6. Good Coverage of Both Marketing and Analytics Topics
The Meta Marketing Analytics Professional Certificate also gives you a good balance between marketing and data analytics!
Here’s a table showing my estimates for each topic content for each course:
| Course Number | Course Name | How Much Marketing Content Is There? | How Much Analytics Content Is There? |
|---|---|---|---|
| 1 | Marketing Analytics Foundation | 80% | 20% |
| 2 | Introduction to Data Analytics | 0% | 100% |
| 3 | Statistics for Marketing | 30% | 70% |
| 4 | Data Analytics Methods for Marketing | 60% | 40% |
| 5 | Marketing Analytics with Meta | 50% | 50% |
| 6 | Meta Marketing Science Certification Exam | 50% | 50% |
| Average | ~45% | ~55% |
As you can see, there’s a pretty good balance between content from marketing to analytics skills.
This makes this certificate perfect for anyone who’s looking for the following jobs:
- Marketing analyst
- Marketing researcher
- Digital marketing analyst
- Digital marketer
- Data analyst
The certificate is suitable even if you’re looking to be a data analyst!
Here’s why:
Having some knowledge about marketing would definitely go a long way when applying to reporting requests from the marketing team in your job!
This could boost your job application chances if you’ve some projects or experience with marketing data and metrics!
7. Focus on Digital Marketing Analytics
The Meta Marketing Analytics Professional Certificate seems to have a strong focus on digital marketing software.
Coming from a digital marketing platform, Meta, this certificate is good for you if you’re looking to get started with digital marketing as well.
The certificate teaches you essential digital marketing skills such as:
- Tracking metrics on Google Analytics
- Setting up Pixels on Meta Ads Manager
- Creating online sales funnels
- Creating online campaigns
- Crafting marketing segmentation dashboards using clustering
- Setting up A/B testing on Facebook
- and MORE!
According to a report from Datareportal in January 2022, over 4.62 billion people around the world use social media!
This means that there’s a high demand for digital marketers who can analyze and use the data produced on such platforms for marketing!
Armed with the skills from this certificate, you’ll be sure to understand digital marketing better and increase your chances of landing some digital marketer interviews!
OR
You can choose to get a Coursera Monthly Subscription to gain access to all professional certificates at the cost of only one, at USD $59/month!
Related Questions
How Long Does it Take To Complete the Meta Marketing Analytics Professional Certificate?
It takes about 6 months to complete the Meta Marketing Analytics Professional Certificate. This will vary depending on previous marketing or data background, learning speeds, and hours committed per day. Although Meta suggests a 7-month completion time, most should finish the program earlier.
Here’s a screenshot of the timeline given by the certificate:
According to Meta, if you’re planning to complete the entire certificate within 6 months, you’ll have to commit about 5 hours/week to learn.
How Much Does the Meta Marketing Analytics Professional Certificate Cost?
The Meta Marketing Professional Certificate costs USD $49/month. The certificate is priced on a monthly subscription model. Most certificate learners would require 6 months of completion time. However, based on discounts by Meta, a 3-month plan costs only USD $98 and a 6-month plan costs only USD $147.
As you can see from my previous screenshot, Meta gives you a discount for choosing a pricing plan for a longer period!
As the entire certificate would minimally take 6 months long, I’d recommend making good use of these discounts!
Additionally, if you’re still on the fence, there’s a 7-day free trial for Coursera first-timers, so you can just try it out for free first!
Or if you’re a student and tight on cash, you can consider their financial aid options.
Is the Meta Marketing Analytics Professional Certificate Hard?
The Meta Marketing Professional Certificate is not hard. Designed for marketing analytics beginners in mind, the certificate content difficulty is at an entry-level. The Meta Marketing Professional Certificate also only has self-paced courses, which allows difficult topics to be revisited and learned at a slow pace.
Is the Meta Marketing Analytics Professional Certificate Useful?
The Meta Marketing Professional Certificate is useful. The certificate provides highly-relevant learning content on marketing and data analytics, access to the Meta Career Programs Job Board, and access to the Meta Marketing Science Professional Exam. However, the certificate alone does not guarantee a secured job.
Can You Get A Job From the Meta Marketing Analytics Professional Certificate?
The Meta Marketing Professional Certificate can help in finding a job. The certificate provides training in essential marketing analytics skills, access to the exclusive Meta Career Programs Job Board, and a Meta Professional Digital Badge as a career credential. However, the certificate alone does not guarantee a job.
Does the Meta Marketing Analytics Professional Certificate Have an Exam?
The Meta Marketing Analytics Professional Certificate has an exam. Upon passing all 5 courses, the 200-101: Meta Certified Marketing Science Professional Exam must be passed to complete the Meta Marketing Analytics Certificate Program. The exam assesses knowledge taught in the certificate and is one-time use only.
This means that you’ll be given only one chance at the 200-101: Meta Certified Marketing Science Professional Exam once you’ve completed the courses on Coursera.
Of course, you’ll be given a complimentary voucher to take the exam once you’ve paid for the certificate.
You’ll only be fully completed with the certificate once you’ve passed the exam.
Does Meta Marketing Analytics Professional Certificate Expire?
The Meta Marketing Analytics Professional Certificate does not expire. The certificate issued from Coursera upon completion last indefinitely without an expiry date. However, the Meta Certified Marketing Science Professional Exam certification does expire after 12 months from the issue date.
The certificate program comes with 2 certificates.
Only the certificate that is issued by Coursera would NOT expire.
The certificate issued by Meta upon completion of the 200-101: Meta Certified Marketing Science Professional Exam is only valid for 12 months from the date you were issued!
So do take note of the difference!
Read more on the Meta professional certificate expiration terms here.
Is the Facebook Marketing Analytics Professional Certificate Worth It?
The Facebook Marketing Analytics Professional Certificate is worth it. Designed for marketing analytics beginners, the certificate is worth getting for its highly-relevant content, access to a learners’-only exclusive job board, and access to the Meta Marketing Science Professional Exam, at only USD$49/month.
Final Thoughts
And that’s all I have to share for the Meta Marketing Analytics Professional Certificate! I hope the reasons are strong enough for you to try it out!
Thanks for reading!
Sources
- https://www.coursera.org/professional-certificates/facebook-marketing-analytics#courses
- http://www.southplainscollege.edu/exploreprograms/healthoccupations/alliedhealth/pta/Creating_a_Learning_Atmosphere.pdf
- https://datareportal.com/reports/digital-2022-global-overview-report
- https://www.facebook.com/business/learn/certification/faqs/certification-expire
My Favorite Learning Resources:
My Recommended Learning Platforms!
| Learning Platform | What’s Good About the Platform? | |
|---|---|---|
| 1 | Coursera | Certificates are offered by popular learning institutes and companies like Google & IBM |
| 2 | DataCamp | Comes with an integrated coding platform, great for beginners! |
| 3 | Pluralsight | Strong focus on data skills, taught by industry experts |
| 4 | Stratascratch | Learn faster by doing real interview coding practices for data science |
| 5 | Udacity | High-quality, comprehensive courses |
My Recommended Online Courses + Books!
| Topic | Online Courses | Books | |
|---|---|---|---|
| 1 | Data Analytics | Google Data Analytics Professional Certificate | – |
| 2 | Data Science | IBM Data Science Professional Certificate | – |
| 3 | Excel | Excel Skills for Business Specialization | – |
| 4 | Python | Python for Everybody Specialization | Python for Data Analysis |
| 5 | SQL | Introduction to SQL | SQL: The Ultimate Beginners Guide: Learn SQL Today |
| 6 | Tableau | Data Visualization with Tableau | Practical Tableau |
| 7 | Power BI | Getting Started with Power BI Desktop | Beginning Microsoft Power BI |
| 8 | R Programming | Data Science: Foundations using R Specialization | Learning R |
| 9 | Data Visualization | – | Big Book of Dashboards |
More Articles For You
My Favorite Learning Resources:
My Recommended Learning Platforms!
| Learning Platform | What’s Good About the Platform? | |
|---|---|---|
| 1 | Coursera | Certificates are offered by popular learning institutes and companies like Google & IBM |
| 2 | DataCamp | Comes with an integrated coding platform, great for beginners! |
| 3 | Pluralsight | Strong focus on data skills, taught by industry experts |
| 4 | Stratascratch | Learn faster by doing real interview coding practices for data science |
| 5 | Udacity | High-quality, comprehensive courses |
My Recommended Online Courses + Books!
| Topic | Online Courses | Books | |
|---|---|---|---|
| 1 | Data Analytics | Google Data Analytics Professional Certificate | – |
| 2 | Data Science | IBM Data Science Professional Certificate | – |
| 3 | Excel | Excel Skills for Business Specialization | – |
| 4 | Python | Python for Everybody Specialization | Python for Data Analysis |
| 5 | SQL | Introduction to SQL | SQL: The Ultimate Beginners Guide: Learn SQL Today |
| 6 | Tableau | Data Visualization with Tableau | Practical Tableau |
| 7 | Power BI | Getting Started with Power BI Desktop | Beginning Microsoft Power BI |
| 8 | R Programming | Data Science: Foundations using R Specialization | Learning R |
| 9 | Data Visualization | – | Big Book of Dashboards |
