Marketing Analytics – Any Instructor

You're most likely here to learn more about the Google Digital Marketing & E-commerce Professional Certificate and if it's worth it. Not to worry, I've researched, and here's a short answer: The Google Digital Marketing & E-commerce Professional Certificate is worth it. Made for digital marketing & e-commerce beginners, the certificate is worth getting for its credibility, 157 hours of learning content, and career resources with connections to 150 US employers, for an affordable cost of only USD $39/month. One question might still remain in your mind: what makes the Google Digital Marketing & E-commerce Professional Certificate worth it? In this blog post, I'll share the 7 reasons why it's worth it + answers to related questions you'll want to read before buying. 7 Reasons Why The Google Digital Marketing & E-commerce Professional Certificate is Worth It Relevant Hands-on ActivitiesIncludes Access to Career ResourcesGood Certification CredentialsIncludes Access to Learning CommunityStructured Program to Ensure Learning ProgressGood Overview of Digital Marketing & EcommerceAn Abundance of Learning Resources Each of these reasons contributes to why this certificate is worth it! Let's have a closer look at each of these reasons in detail below! 1. Relevant Hands-on Activities This certificate definitely gives you what you need out of an online course - hands-on practice. If you're going to become a digital marketer or work in e-commerce, you'll likely need to get those hands working on some sort of practice exercise. This will give you familiarity with the common tools on the job. This is where the Google Digital Marketing & E-commerce Professional Certificate stands out. Here's why: The Google Digital Marketing & E-commerce Professional Certificate has plenty of practices to try your hands on current and common digital marketing tools. Here are some examples of activities you'll get to work on: Setting performance goals on Google AnalyticsMaking campaign budget decisionsViewing and applying recommendations in Google AdsEvaluating the checkout process for an e-commerce storeCreating a stakeholder communication planand MORE! Here's a screenshot of some activities you'll get to try: As a digital marketer (of this blog), I strongly believe that working on hands-on skills is crucial to learning digital skills! I'm confident that the exercises you'll go through in the course would be a great addition to your portfolio too. Another great certificate that you'll want to consider for your marketing portfolio is the Facebook/Meta Marketing Analytics Profesional Certificate! That has a bigger focus on the analytics side of marketing. I go over more on that in my other article here. https://anyinstructor.com/meta-marketing-analytics-professional-certificate/ 2. Includes Access to Career Resources Designed to help you land your first entry-level role in either digital marketing or e-commerce, you're going to have plenty of career resources from this certificate. Here's a list of the career resources you'll receive from the Google Digital Marketing & E-commerce Professional Certificate: Access to an exclusive Google Certificate holder-only job board with over 150 US employersInterview tipsMock interviewsResume building workshopsCareer coaching sessions Check out the screenshot below to see what the job board looks like: This means that you'll be supported in your journey to looking for that first job. I've personally had some success in starting a career in data analytics after trying out the Google Data Analytics Professional Certificate. If analytics is one of your interests, do check out my review article on that certificate! https://anyinstructor.com/google-data-analytics-professional-certificate-worth-it/ 3. Good Certification Credentials Other than providing you with the support of career resources, the Google Digital Marketing & E-commerce Professional Certificate gives you a good certificate credential! Upon completion of all the 7 courses in this professional certificate, you'll be awarded two credentials: A Shareable Professional Certificate by CourseraA Digital Badge on Credly, Issued by Google and Coursera Although these might not bring as much weight as a degree during the job search, having these 2 credentials can really set you apart from the rest! Here's why: Featuring both credentials on your Credly profile and LinkedIn profile can draw the attention of recruitersHaving these credentials is proof of your dedication to continual learning, which is crucial in the fast-paced digital and e-commerce space Additionally, this professional certificate is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF). This is a good signal that you'll be getting a quality certificate! 4. Includes Access to Learning Community Coursera Discussion Forum Upon enrolling in the Google Digital Marketing & E-commerce Professional Certificate, you'll be invited to join the Coursera Learners Network, where you'll engage with a community. In fact, you're encouraged by the program to speak with others in the community! Here's a screenshot of a discussion prompt from Coursera, where you'll get a chance to interact with other certificate learners: And here's what the forum discussion looks like! If you're intending to get this certificate, I highly recommend taking this opportunity to connect with your peers! Who knows, you might even meet some meaningful connections for future opportunities or business partners! Or you can also just get to know other like-minded learners with an interest in digital marketing or e-commerce just like you! 5. Structured Program to Ensure Learning Progress Learning online can be really tough, I know! That's why the structured program set out by the Google Digital Marketing & E-commerce Professional Certificate is perfect. Having some structure can really help keep you at a good learning pace that's similar to a degree program. In this certificate, you'll be put through 7 courses with each of them broken down into weekly plans! You're encouraged to set a weekly learning goal to help keep you on track. See my goal screenshot below: As you can see, I've chosen to set learning to 3 times weekly to help keep me going. But of course, this doesn't mean that the certificate is rigid! In fact, it's very flexible and you do not have to follow the weekly schedule if you want to go at your own pace. There's a lot of heavy content to go through so you should learn what's comfortable for you. Here's a summary table of the hours of learning content the Google Digital Marketing & E-commerce Professional Certificate has: Course TitleHours of Learning Content1Foundations of Digital Marketing and E-commerce18 hours2Attract and Engage Customers with Digital Marketing21 hours3From Likes to Leads: Interact with Customers Online26 hours4Think Outside the Inbox: Email Marketing23 hours5Assess for Success: Marketing Analytics and Measurement24 hours6Make the Sale: Build, Launch, and Manage E-commerce Stores22 hours7Satisfaction Guaranteed: Develop Customer Loyalty Online23 hoursTotal157 hours 6. Good Overview of Digital Marketing & Ecommerce You've likely chosen the Google Digital Marketing & E-commerce Professional Certificate to learn all about the field. Of course, you're here to learn everything that needs to be known for an entry-level position. This is where the certificate really doesn't disappoint! The Google Digital Marketing & E-commerce Professional Certificate covers all the essential topics required of a digital marketer or an e-commerce professional. For example, you'll learn all the essential tools of the industry. Here's a list of digital marketing and e-commerce tools you'll learn from this certificate: Google AnalyticsGoogle AdsShopifyCanvaHubspotConstant ContactMailchimpSpreadsheets You'll also get to learn essential skills in both digital marketing as well as e-commerce! Here are some of the skills you'll learn: SEMSEOContent marketingSocial media marketingEmail marketingAnalytics and reportingCreating Marketing funnelsOnline campaigns for e-commerceOnline customer engagementand MORE! The skills in this certificate are a mix of highly technical and practical combined with some traditional marketing concepts. Here's a video by Google from one of the video lectures in the certificate about customer journeys: https://www.youtube.com/watch?v=iRjXccj4yRo This means that you'll stand to learn both sides of marketing/e-commerce and anyone with experience in just one of them would be able to learn the other side with no problem! By completing this certificate, I'm certain that you'll get familiar with all the necessary knowledge to launch you into a career in digital marketing or e-commerce. Or at least, it exposes you to the many digital skills out there, so you can pursue your own interests! However, the certificate doesn't cover any content on one other commonly overlooked skill - Tableau. Tableau actually has many uses for data visualizations and reporting in marketing! Read more about Tableau and marketing here. https://anyinstructor.com/tableau-marketing/ 7. An Abundance of Learning Resources A great online certificate course should be engaging and most importantly, help you retain as much knowledge as possible. The Google Digital Marketing & E-commerce Professional Certificate has many styles of learning content for anyone to learn from that helps with that! Here are the different types of content found in the course: VideosReadingsHands-on exercisesDiscussion PromptsPractice QuizzesQuizzes If you'd like to have a preview of what the video lectures look like, you can check out this video below by Google on the certificate: https://www.youtube.com/watch?v=U-X7DG9UY3M I'd like to point out that the hands-on exercises and quizzes really help in solidifying your knowledge! Here's why: It helps you keep your learning in check, so you don't miss out on any important details too. This should give you just the right amount of positive stress to keep you going on your learning journey and completing the certificate. I've also found the citations section found on the Coursera portal to be a HIDDEN GEM! Here's why: The citations section contains all the links for further reading so you'll get a more comprehensive learning experience! Therefore, I'd recommend checking this section out if you're intending to buy the Google Digital Marketing & E-commerce Professional Certificate yourself. Related Questions How Long Does it Take to Complete the Google Digital Marketing & E-commerce Professional Certificate? It will take 5-6 months to complete the Google Digital Marketing & E-commerce Professional Certificate. This will vary depending on previous digital marketing & e-commerce background, learning speeds, and hours committed per day. Although Google suggests an 8-month completion time, most finish the program earlier. How Much Does the Google Digital Marketing & E-commerce Professional Certificate Cost? The Google Digital Marketing & E-commerce Professional Certificate costs USD $117. This certificate is charged based on 3 methods: a monthly subscription at $39/month or a fixed cost of $98 for 3 months or $117 for 6 months. However, since most learners complete it in 6 months, the certificate will cost $117 in total. This cost is definitely worth it, considering how a degree can cost you thousands of dollars to teach you the same skills! You can get the Google Digital Marketing & E-commerce Professional Certificate using my affiliate link here. It helps to support the site and it comes at no extra cost to you! I personally paid for an annual subscription to Coursera Plus, since I'm an avid learner and regular user of Coursera. This gives me access to ALL the professional certificates offered by Coursera! Is the Google Digital Marketing & E-commerce Professional Certificate Hard? The Google Digital Marketing & E-commerce Professional Certificate is hard. The Google Digital Marketing & E-commerce Certificate covers many topics first-time learners would find hard. Completing the certificate requires dedication to learning. However, the certificate is worth getting for its rigorous curriculum. Is the Google Digital Marketing & E-commerce Professional Certificate Easy? The Google Digital Marketing & E-commerce Professional Certificate is not easy. The Google Digital Marketing & E-commerce Professional Certificate covers tough topics new learners would not find easy and requires constant effort in learning. However, the certificate is worth getting for its in-depth content. Nothing good is ever easy. When compared to a college degree, you'll be far better off with the Google IT Support Professional Certificate. That's because it delivers lessons in an entertaining and interactive way! Don't just pick what's easy, choose what's best for your career! Can the Google Digital Marketing & E-commerce Professional Certificate Get You a Job? The Google Digital Marketing & E-commerce Professional Certificate can help in getting a job. The Google Digital Marketing & E-commerce Certificate covers many essential topics required for jobs in both the digital marketing and e-commerce industry. However, completing the certificate does not guarantee a job. Who Should Take the Google Digital Marketing & E-commerce Professional Certificate? Aspiring digital marketers, e-commerce professionals, or entrepreneurs should take the Google Digital Marketing & E-commerce Professional Certificate. This certificate provides all the necessary basic skills and knowledge to help anyone without prior knowledge to enter the digital marketing or e-commerce industry. These are all the answers I have regarding the Google Digital Marketing & E-commerce Professional Certificate. I hope this review has been helpful to you in making your purchase! I'd appreciate it if you use my links as they help to support the site, thanks for reading! https://www.coursera.org/professional-certificates/google-digital-marketing-ecommercehttp://www.southplainscollege.edu/exploreprograms/healthoccupations/alliedhealth/pta/Creating_a_Learning_Atmosphere.pdf